I love photography, both landscape and wildlife. I spend a lot of time hiking around Arizona looking for interesting landscapes and animals. There's always something new to discover out there, whether it's the way light hits the mountains or a bird I haven't seen before.
Much of that time is spent amongst ponderosa pines and manzanitas. Both are common here in Arizona, and I've always loved how that red bark stands out against the landscape. There's something about these trees that just keep growing despite the heat and dry conditions. They adapt and find a way.
It makes sense that I'd name my company after these tough trees. That's kind of the vibe I'm going for with these projects—building things that actually work, that solve real problems, without all the corporate fluff. Things that adapt and find a way, just like those trees.